Understanding The ROI on Your Website

Photo by Sincerely Media on Unsplash

FACTORS THAT COME INTO PLAY WHEN DETERMINING YOUR RETURN ON INVESTMENT

  • Cost of building the website
  • Cost of maintaining the website
  • Traffic to the website — how many visitors are coming to your website
  • The conversion rate — how many of those visitors click a call to action to book service or make a purchase
  • Website lifespan — the time before its next refresh or overhaul. 2 years and 7 months is the average length of time.

THESE ARE THE FACTORS THAT CAN AFFECT YOUR ROI

  • Poor Functionality
  • Bad Design
  • Poor Content

WAYS TO IMPROVE YOUR ROI

  • Increase the number of new visitors — directly related to your marketing efforts
  • Minimize your bounce rate (the number of people who leave your site after visiting one page) — make sure site navigation is easy to use and user friendly
  • Enhance your website's usability — again focus on making sure the website is easy to use

HOW TO CALCULATE ROI (WITH AN EXAMPLE)

First, determine the yearly cost:

SO LET’S PUT THIS FORMULA TO WORK

Currently, your website gets 24 customers per year with each valued at $600 and your annual website cost is $2100. With a new website, you anticipate increased visitors and higher conversions

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Kaila Thomas

Kaila Thomas

2 Followers

I’m a Brand + Web Designer helping #mompreneurs elevate their brand through thoughtful design so they feel confident growing their businesses.