Is Your Logo Built for the Long-Term?

Kaila Thomas
2 min readJun 21, 2021
Picture of the Starbucks logo
Photo by Khadeeja Yasser on Unsplash

Your logo is an identifying mark or visual representation of your business or brand. People associate and recognize you by your logo if nothing else. Don’t take this too lightly. In terms of your logo design don’t just think about today, think long-range.

Will your logo be able to evolve with your business?

Personally, I like to focus on wordmark or type-based logos like above. These offer flexibility and work out nicely when combined with a brand icon.

Wordmark logos are great for any business but especially newly formed businesses. As your business grows and is refined you’re not pigeonholed into a logo that no longer represents what you do, what you offer, or who you cater to.

There are a few free and paid ways to get your logo

  • Logo Maker
  • Canva
  • Picmonkey
  • Tailor Brands
  • A designer

If you’re gonna pay for a logo though, hire a designer, there’s nothing like talking and getting feedback from some asking questions about your long-term and short-term goals. Also, it’s important to note that just one logo will not fit all circumstances. A designer will come up with a uniform logo suite that includes primary, secondary, and submark logos.


Your logo works hard for your business, make it the best. Have questions? Feel free to reach out to me at either or DM me on Instagram @8ninedesign.



Kaila Thomas

I’m a Brand + Web Designer helping #mompreneurs elevate their brand through thoughtful design so they feel confident growing their businesses.